weAre is dedicated to the accessibility of creative art in various forms, and amplifying the voices of those who work to create space for art and art education. We’re interested in spaces like the September Art Gallery, run by Cindy in Canton Plaza, which hosts a variety of events and exhibitions geared towards making art and education, accessible to all.
Read on for our interview with Cindy and learn about her business model, what her gallery space offers, and how she got started in the art world.
What kinds of marketing do you feel are important for your business? How do you spread the word about what your gallery offers?
The best marketing approach is to open the gallery in the circle of its followers. I normally go for communities with the most ideal cultural environment or shopping malls with a good artistic atmosphere. Certain locations are likely to attract more people with a high perceptivity to art. To hold quality art salons and courses, large-scale art markets are also key in helping us involve more people in artistic activities.
How would you describe the art scene in Guangzhou? Are there any images you can share that capture the essence of the scene? Songs or words that you feel summarize this scene?
Compared to Shanghai and Beijing, Guangzhou is more of a down-to-earth city. Here, art needs living scenes. Apart from quality exhibitions, there are more diversified courses about contents of comparison and more sharing salons.
Music that summarizes the scene: Wutiaoren
What kinds of art do you like to feature in your gallery? How often do you change what is displayed, and how close are you with each of the artists that are featured?
My gallery features mostly modern styles and works from young and international artists. We want to provide a good platform to show what the artists from our generation are thinking and expressing. We put on
exhibitions six to eight times a year. Four of them are relatively academic and thought-provoking which typically require more time to prepare. The rest are more fun and relaxing with frequent crossover collaborations. For example, we did a joint exhibition with designers in 2016, showcasing other possibilities of art to our audience.
What kinds of priorities do you keep in mind when you’re curating for the space you’ve created? Do you worry about space, energy, smells, ambiance, etc.? What kind of energy do you like to have in your space?
I like to give a general assessment of the environment first. I want the energy expressed through the space to be connected with the surroundings. Take the Canton Place for example, the design tends to be more livable and comfortable. K11, on the other hand, is more young and active. Every space needs to correspond with its neighborhood and audience.
What kinds of workshops do you feature? How are the workshops structured, and what can attendees expect to experience during a workshop?
We have a great variety of lectures and events, including sharing events where artists share their works, themed salons on art history, and specialized creative workshops. These activities allow the participants to know more about the background and stories of art that make intervention easier.
What kinds of hobbies do you keep outside of your work? What inspires and motivates you every day?
I am passionate about travel and have travelled to over 60 countries including the Poles. I love visiting galleries, cafes, pubs and living like a local. Books and wine are my favourite as well. Working with my team and meeting with brilliant artists, designers, art fans are my biggest motivators. There is progress to be made every day.
What role do you see technology playing in the work that you do? How do you interact with technology in your work and personal life?
Art conveys present life. We are embracing an age of technology. With technology, we are trying to launch an online gallery project while actively getting involved in art e-commerce.
Do you imagine the evolution of technology playing an important role in the success or growth of your business? How so?
Technology will definitely become more important in the future. Sales of artworks will be partly moved online because of the high accessibility and the youth population’s dependence on internet. New media will shorten the
distance between regarding time and space, and make intervention easier than before.
How do you see yourself growing and evolving in the next 5-10 years? What do you think will be different, or the same?
I love what I do and believe it is an industry which brings strength and nourishment to other people. No matter how society develops, and how technology evolves, human beings will never change the pursuit of art and a
better life. With the stable economy growth of China, what might change is the increasing participation in art and the improvement of business environments.
What do you feel the landscape is like for women in the art world today? Do you feel it’s evolved, and if so, how? What opportunities exist today that didn’t exist in the past?
Women are getting more active in the art market. Women artists, gallery owners and collectors account for half of the current industry, which is a situation that has never been seen before in any generation. Apart from the
naturally gifted ability to appreciate art and beauty, women’s freedom, in my opinion, is the biggest reason we are where we are.
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