For Joyce Chang, being a stylist is about finding possibilities beyond the boundaries of color and fabric. She can turn your next-door-neighbor into the next Hollywood movie star in unimaginable ways. During her days with the London College of Fashion, she drew inspiration from Britain’s strong sense of individualism in clothing trends. She loved the way people dared to wear pieces full of confidence, which spread a new variety of beauty in fashion.
From art director in Taiwan to savvy stylist in London, she continues to amaze everyone around her. She is the secret weapon every winning project needs to succeed. She is: Joyce Chang.
What is your profession?
I am a stylist. I style for ads, celebrities, and movies.
How do you define your womanhood?
My style is more generally unisex, I think I’m more feminine inside in a psychological and emotional way. I put on a more feminine look when I’m wearing a red lip.
How do you describe your styling style?
My style constantly changes, sometimes vintage, sometimes more street, sporty looks. My recent styles have been heavily inspired by ’80s looks — high-rise jeans, jackets with padded shoulders, etc.
What does styling mean to you? How are you living it?
Styling is part of my life. Besides the fact that it’s my job, it’s also part of my daily routine – it’s as important to me as sleep and eating. Many of my friends online look forward to seeing my style, so I always make sure to take a selfie in the mirror of my elevator every day before I head out, to share my look with everyone. I also read fashion magazines, browse fashion show websites, and check out other people’s fashion styles/outfits to stay up-to-date and inspired.
Who do you look up to?
I really like a Russian model named Sasha Pivovarova. She can pull off any style with her distinct, cool looks. I also admire her unique painting styles. She’s a great model with a unique aesthetic.
Which do you value more: love, or work?
Work. I think I’m a workaholic.
What do you seek most from relationships?
Besides love and connection, I also hope my significant other can give me freedom to do what I want to do.
What inspires you?
I love traveling. It always gives me creativity and inspiration.
What is your dream holiday getaway?
I’d love to travel to different cities (like Paris, London…) to see different architecture, enjoy different food, and experience a different lifestyle.
If everyone in the world was comprised of 2 elements, which would yours be?
I think I’d be comprised of water and air. Because women are made of water, and air is very free-flowing, just like my personality – I can go anywhere, and I’m always on the move.
What makes you feel empowered, and when do you feel most empowered?
I feel empowered when I’m on a styling project with my team. I like to coach my team while communicating with photographers and directors. I also feel the most empowered when a project reaches a good conclusion, and the clients are happy with the results.
What was the biggest achievement you had through styling?
I was honored to work with the famous celebrity Watanabe Naomi on the C&C TV commercial, and the band AKB48 on a 7-11 TV commercial.
Do you feel that it’s important to stay up to date with technology? How do you interact with technology around you?
I think technology is absolutely important to our life nowadays. I panic when I don’t have my mobile phone with me, or when it’s running out of battery. However, I also believe that we humans shouldn’t get too attached to technology/smart devices. We still need to use our human brains to think and analyze, instead of relying on computers and smart phones for everything.
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